How To Use Paid Advertising For Your Private Counseling Practice

When you’re running a paid advertising campaign (the fastest way to grow your clientele), either via Google Ads or some other platform, it’s crucial to keep adjusting and improving your campaign, instead of setting it and forgetting it.

Whether you’re managing your campaign by yourself or you have a company that does that for you, making sure you have the right negative keywords in your campaign can save you a lot of headache and money in the longterm.

For example, if you’re advertising online counseling (which is especially important these days, see a tutorial I made here), and not getting any inquiries, one of the possible reasons is that the people who see these ads are just not your potential clients. One example of that scenario would be future counselors who are looking for counseling schools online and search for “online counseling schools”. If you don’t add the word “school” as a negative keyword to your marketing, your ad will keep on showing up in their results.

To help you out with this problem, I created a short video about adding negative keywords Google Ads campaign, and I even posted my negative keywords list for you to use and adjust to your needs below. This is a list I have been improving for years, so I hope all of this helps!

When you’re ready to grow your private practice or market your coaching business more efficiently, check out The 6 Figure Practice program, in which we build a system for client creation for therapists and coaches who want to grow their private practice and market their coaching, step by step.

My Negative Keywords List You Can Use if You’re a Counselor or a Coach: Make sure to adjust it to your needs!

free counseling
free therapy
free
job
teach
certification
workshop
medicaid
medicare
program
school
masters
diploma
school
group
christian
certificate
masters
what is
undergrad
insurance
cheap
university
definition
articles
cup
psychology
physical therapy
diploma
insurance
school
study
class
insurance
college
graduate
institute
certificate
affordable
graduate
journal
hospital
article
inpatient
types of counselling
book
program
college
study
class
institute
physiotherapy
massage
master’s

To your success,

Sasha Raskin

About the Author Sasha Raskin

Sasha Raskin, MA, is an  international #1 bestselling co-author , the founder of  The 6 Figure Practice, a  life coach, and business coach and a  psychotherapist in Boulder, CO. He is working on a P.h.D in Counseling Education and Supervision and is an adjunct faculty at the Contemplative Counseling master’s program at Naropa University, from which he also graduated. Sasha has been in the mental health field for more than 10 years, worked with youth at risk, recovery, mental health hospitals, and coached individuals, couples, families, startups, and groups. He has created mindfulness stress reduction and music therapy programs within different organizations. Whether it’s in person or via phone/video calls, whether as  a counselor , a  life coach or a  business coach, Sasha uses cutting-edge, research-based techniques to help his clients around the world to thrive.   As a  coach Sasha Raskin provides individual and group  coaching in Boulder, Colorado, and worldwide via video and phone calls, drawing from over ten years of experience. His services include:  life coaching,  business coaching,  career coaching,  ADD coaching,  ADHD coaching,  ADD coach,  ADHD coach,  leadership coaching, and  executive coaching. Schedule your free 20-minute  coaching phone consultation with Sasha Raskin As a  counselor in Boulder, CO, Sasha provides  individual counseling in Boulder, CO ,  family therapy in Boulder, CO, and  couples therapy in Boulder,  marriage counseling in Boulder, and  couples intensives /  couples retreats, drawing from over ten years of clinical experience.  He does  couples therapy Boulder,  online couples therapy,  Online Marriage Counseling  ,  online relationship counseling,   and marriage counseling boulder.

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