When you’re running a paid advertising campaign (the fastest way to grow your clientele), either via Google Ads or some other platform, it’s crucial to keep adjusting and improving your campaign, instead of setting it and forgetting it.
Whether you’re managing your campaign by yourself or you have a company that does that for you, making sure you have the right negative keywords in your campaign can save you a lot of headache and money in the longterm.
For example, if you’re advertising online counseling (which is especially important these days, see a tutorial I made here), and not getting any inquiries, one of the possible reasons is that the people who see these ads are just not your potential clients. One example of that scenario would be future counselors who are looking for counseling schools online and search for “online counseling schools”. If you don’t add the word “school” as a negative keyword to your marketing, your ad will keep on showing up in their results.
To help you out with this problem, I created a short video about adding negative keywords Google Ads campaign, and I even posted my negative keywords list for you to use and adjust to your needs below. This is a list I have been improving for years, so I hope all of this helps!
When you’re ready to grow your private practice or market your coaching business more efficiently, check out The 6 Figure Practice program, in which we build a system for client creation for therapists and coaches who want to grow their private practice and market their coaching, step by step.
My Negative Keywords List You Can Use if You’re a Counselor or a Coach: Make sure to adjust it to your needs!
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To your success,