One of the best things you can do for your coaching or counseling business is to get educated. When I say educated, I mean more than one book a month. You need to become an efficient learning machine.
The first important step is to get educated about the subjects of business, marketing, sales, success mindset, money mindset, and financial literacy. All subjects that you probably were not taught in your coaching or counseling training. So the system failed you? My condolences. I feel you, I truly do. However, it is your responsibility to learn how to run a business if you want to want to run a business.
The second important step is to create a personal education system. Mine is listening to audiobooks in 2-2.5x speed every time I have a spare moment, usually when doing other things: gym, driving, biking, dishes, laundry, etc. If you tell me that you don’t have time, well, I don’t buy it. I finish around 3 books a week, and that’s on top of full private practice as a coach and marriage and family therapist, working on my Ph.D., teaching at counseling master’s program, composing music, running the 6 Figure Practice program, and spending time with my beloved. And that’s with English as my third language and a fair amount of ADHD. I’m saying this not to brag (well maybe a little bit) but to say that if I can do it, then you can do it too!
The third important step is to have a good reading list. This is where this post comes in. This list will be a great place to start to create a solid base of knowledge to build a thriving private practice, whether you’re a coach or a psychotherapist. The links are affiliate links. That being said, these are all books that I’ve read and found extremely helpful or will read soon based on my extensive research.
Please leave a comment if you think I missed an important book!
Marketing Your Private Practice
General Marketing
General Business
Sales
Branding
Money Mindset and Financial Literacy
Success Mindset
Customer Psychology