A quick live conversation about growing your counseling or coaching private practice just from networking and referrals. Referrals are often a part of a private practice that both therapists and coaches ignore to their detriment. They can be a valuable part of growing your business. If you'd like to brainstorm a game-plan together for your business you can schedule a quick free strategy call with us here: https://www.the6figurepractice.com/schedule-a-free-30-min-strategy-session/
About the 6-Figure Practice Program:
The Six Figure Practice with Sasha Raskin, is an online program and community for helpers such as counselors and coaches, who are building their private practice. If you’re looking for a clear, step-by-step road map for creating and marketing your private practice, you're at the right place!
Free resources to grow and market your counseling private practice or coaching business:
Free 22 minutes crash course - "How to Create a Thriving Counseling / Coaching Private Practice": https://www.the6figurepractice.com/free-22-minute-crash-course
Free resources about marketing for therapists and marketing for coaches: https://www.the6figurepractice.com/blog
Free 30-minutes strategy session with Sasha Raskin: https://www.the6figurepractice.com/schedule-a-free-30-min-strategy-session/
Our accelerator program for creating a 6-figure business:
The 6 Figure Practice Program: https://www.the6figurepractice.com/the-6-figure-practice-program-accelerator/
More ways to connect:
Facebook group: https://www.facebook.com/groups/2174406112863019
Facebook page: https://www.facebook.com/the6figurepractice
Chat with me on messenger: https://m.me/the6figurepractice
Youtube channel: https://www.youtube.com/channel/UCITSmYvj-vpwuWrOuwqYr5w
My name is Sasha Raskin. I’m a Number 1 Best Selling Co-Author in 12 Countries, a Doctoral student in Counseling Education and Supervision, a coach, a psychotherapist and an adjunct faculty at a graduate counseling program at Naropa University.
One of the things I’m enjoying the most is helping other therapists and coaches build their successful private practice so that they could actually help the clients they were taught to help, and thrive themselves. I’m almost always fully booked, so my ability to work with individuals is limited. That is why I’ve created this program to deliver powerful results and create a community where you will feel supported by each other!
This program's primary goal is to help you build a thriving private practice, in a fun and authentic way. Counselors and coaches invest an incredible amount of time, money, and effort into building their helping skills. However, when their training ends, they usually find themselves lacking the business skills that are needed to start and run a successful private practice, feel isolated, discouraged and not knowing where to start.
I believe that to be truly helpful to others, therapists and coaches have to learn to thrive themselves and definitely know how to get clients whom they can help.
This is where this program comes in. If you're willing to learn and work hard, a 6-figure private practice is within your reach in a year - 2 years. This program will give you a clear outline, and detailed instructions on how to get there.
Can you grow your counseling or coaching private practice just from networking and referrals_
Facebook, YouTube and Instagram at the same time. We'll see if it works out.
Now I'm going to try something interesting which is for (30 days?) I'm going to go live every day, outside of my little flight to Hawaii. And I noticed that I have so many things to share about going your private practice that going live once in a while, just a small blog post, probably is not enough.
So today I'm going to talk about growing your counseling or coaching private practice just from networking and referrals. Why is that important? Many times I noticed that counselors and coaches would get stuck on figuring out all the online stuff, basically creating great website, good content, blog post, podcast, YouTube, Google ads, Bing ads, and all of that good stuff.
Now this is the online path that your potential clients take in order to find you and potentially schedule a call with you and then become a paying client. Now online is great and there is a whole separate part that many times actually intertwines with the online, which is offline.
I'm talking to tens of different counselors and coaches every week about growing their practice and I found this one conversation very interesting, he's a counselor in private practice for the last 30 years, so kind of a lot of experience, right? And I was asking him what is his most important strategy for creating clients. And he said that he built his private practice using only one strategy that still works for him years and years later based on that work that he was doing back then. And what he did is he picked up the phone book, if you still remember that thing, and he would do 10 calls a day to practitioners that might be good referral sources for him. And that way he was creating a referral network that potentially would be bringing him clients and, of course, he could bring clients to them.
And that's a wonderful way to grow your business because in a way you're growing together, right? You don't get stuck into this idea of the cake is small enough, there are not enough clients, there is so much competition. What if other therapists can help you and you can help them? And what if there are other practitioners in your area that can refer clients to you that don't compete with you specifically?
For example, if you're a couple’s therapist, how about talking to different divorce lawyers? Or if you're a mental health counselor, how about creating a network where you get to know family doctors? And when they come across mental health challenges they have you as a resource to contact.
So in my private practice I did that a lot and still those relationships years later, those people are still sending clients to me, I'm sending clients to them. Of course, you need to have a good conversation and get to know each other, make sure that they know what they're doing; they'll make sure that you know what you're doing, etcetera.
There is this compounding effect which is very interesting, if you have a person that's sending you clients let's say once in two months, one client, or even once in half a year, but you consistently created this network of referrals actively, right? It compounds to constantly having incoming referrals to you. And those are ... in marketing it's called warm leads, those are people that already were filtered by that practitioner that sends them to you, which is great for you because it kind of moves them forward towards making a decision to trying and at least talking to you to see if it's a good fit to work together. So it adds up.
Now there's the other side of it, I also talked to a counselor who built her private practice too just from referrals and she had only one referral source, right? She didn't do the work as this counselor did - reaching out to many. She just had a really good relationship with a psychiatrist, he was constantly sending clients to her, and it worked amazingly for a decade. Problem is the psychiatrist retired, and what happens now? She needs to build her private practice from scratch.
So I guess the main takeaways that I'd love for you to have from this short conversation is (1) creating a referral network can and should be proactive process. If you reach out to three people a week within a month's time you'll have 30 people as referral sources. Second thing, you cannot rely just on that. Even if it works for you, you should have multiple marketing strategies that you're using to bring clients to you. Third one, offline networking, marketing, is never separate from online, right? They can, that potential referrals can give your phone number and name, but probably that potential client will go online and look for you, right? So if you have good reviews, if you have a good website, a good marketing text on there - they work really well together.
So please comment if you have any questions about that. By the way, if you want to brainstorm a plan together about growing your private practice and figuring out what are the three main things that you should be doing right now to grow it fast and fill your private practice fast, simply comment or message me or use the link in the description and schedule a quit, quick call. It would be for free and I'll be happy to help you out.
Why am I offering this for free? Because honestly there are so many counselors and coaches that did not have any marketing or business education in their training and then they can't really help their clients that they will taught to help, so as a counselor/educator I would love to help you out. And some of the people we speak with decide to join our accelerator program, right? So this is something we can talk about as well on the call.
So have a great rest of your day and I'll see you I think tomorrow on our next live.