How To Market Yourself As A Coach

How To Market Yourself As A Coach: Can I Call Myself A Coach?

A counselor in our private practice accelerator The 6-Figure Practice recently asked: “Is it ok for me to call myself a coach when I am not certified or educated in the art of coaching?”

I wanted to share my answer with all of you:

1. YES! Anyone that wants to call themselves a coach can. Good news, with all the years of counseling training you’ve been through you’re beyond qualified skills-wise. Going through many coaching programs myself I’ve realized that the majority of them are the same as basic helping skills for counselors in master’s programs.

2. ACA code of ethics, if I’m not mistaken mentions separating all marketing of coaching and counseling marketing completely. So personally (this is just an opinion) it is totally ok to say that there will be elements of coaching involved but probably not more than that.

3. Business-wise I HIGHLY RECOMMEND having 2 separate websites for coaching and counseling. Beyond covering all the ethics and legislation stuff, it would create 2 separate doors from 2 different types of clients to enter! This can effectively DOUBLE your clients, and beyond double your revenue (with coaching fees sky is the limit – totally up to you).  For my new 1:1 business coaching clients right now, I charge $5,900 for 12 sessions up front, or $650 n 12 payments. So around $500 per session and it’s going to go up soon . Just saying 🙂

About the Author Sasha Raskin

Sasha Raskin, MA, is an  international #1 bestselling co-author , the founder of  The 6 Figure Practice, a  life coach, and business coach and a  psychotherapist in Boulder, CO. He is working on a P.h.D in Counseling Education and Supervision and is an adjunct faculty at the Contemplative Counseling master’s program at Naropa University, from which he also graduated. Sasha has been in the mental health field for more than 10 years, worked with youth at risk, recovery, mental health hospitals, and coached individuals, couples, families, startups, and groups. He has created mindfulness stress reduction and music therapy programs within different organizations. Whether it’s in person or via phone/video calls, whether as  a counselor , a  life coach or a  business coach, Sasha uses cutting-edge, research-based techniques to help his clients around the world to thrive.   As a  coach Sasha Raskin provides individual and group  coaching in Boulder, Colorado, and worldwide via video and phone calls, drawing from over ten years of experience. His services include:  life coaching,  business coaching,  career coaching,  ADD coaching,  ADHD coaching,  ADD coach,  ADHD coach,  leadership coaching, and  executive coaching. Schedule your free 20-minute  coaching phone consultation with Sasha Raskin As a  counselor in Boulder, CO, Sasha provides  individual counseling in Boulder, CO ,  family therapy in Boulder, CO, and  couples therapy in Boulder,  marriage counseling in Boulder, and  couples intensives /  couples retreats, drawing from over ten years of clinical experience.  He does  couples therapy Boulder,  online couples therapy,  Online Marriage Counseling  ,  online relationship counseling,   and marriage counseling boulder.

Leave a Comment: